Identify and define the content of interest for our clients.

First, we must know our audience. We should never defocus from the client's vision. When we create content, it is always intended to attract, attract, convert or retain our potential customers and, therefore, we must always write for and for them. To define our audience we must define a series of variables such as gender, age, needs or interests.

Once we know for whom we are going to write, we will detail the variables on the type of content that we are going to offer them. Some of the key variables are the following:

Typology and format of the articles: how will the articles be? Of greater or lesser length, more or less technical, with one tone or another. Of course, you can create a variety range to meet different needs, but always adapted to our target and for the specific objective that must be met.

Media and publication formats: although content marketing is usually linked to a blog, we must know how to get our content to our audience and adapt each content to the media in which it is developed. Perhaps a video blog is more productive than a blog, for example. The content should always be where and how our client wants to receive it.

Categories, themes and sub-themes: it is essential to define the key issues on which we are going to write. At first, they should be broad and general, covering the entire spectrum of interest of our consumers and our business objectives in conjunction. For more detail click here: Preparation and publication of contents